LoginPublished by: Mana Honar Pisheh
Dec,08 2022
FIFA could be set for a massive payout after Qatar announced beer wouldn’t be sold inside stadiums at the World Cup as supplier Budweiser deals with a whopping surplus of alcohol.The sale and consumption of alcohol is legal in Qatar but is strictly controlled, with drinks typically only available in hotel bars and restaurants at an inflated price.
It’s a bitter blow for FIFA, who are now staring down the barrel of potential legal action from major sponsor Budweiser for breach of contract, with the American company having paid some $112m to win the sponsorship rights.
Budweiser currently holds a $112 million deal to sell beer at this FIFA World Cup in Qatar.The deal extends to $170 million for the 2026 FIFA World Cup. Budweiser will be looking to knock off a $71 million fee for the FIFA 2026 World Cup because of the Qatar drama. It’s bad news for official beer sponsor Budweiser, which is now looking for compensation following the shock U-turn.