According to The Financial in Tbilisi, kitchen appliances and accessories company KUPPERSBERG is planning to open new stores in shopping networks across Georgia in 2019. The company is also working to increase its production assortment in all of its branches in the country.

“As you know our company mainly works in retail sales and we have our own brand of shops. However, this year we plan to bring our production to the shopping networks of Georgia. This will enable us to increase sales still further,” said Vladimer Chkhikvadze, Director of KUPPERSBERG.

“A trend of the development of trade centres and networks has been identified and it is understandable that customers prefer to choose and buy a product under one roof, in a single space, rather than having to go to different retail stores. This way they save time and energy. For the brands it is also better to be in a competitive environment in one space,” he added.

Sales of KUPPERSBERG kitchen appliances and accessories increased by about 20 percent in 2018 compared to 2017, while this year the company expects an even greater increase in sales.

German brand KUPPERSBERG appeared on the Georgian market in 2012. Taking into account the company’s small scale, the high level of competition with cheap Turkish and Chinese products and the fact that integrated kitchen design and technology was a novelty for Georgian customers, KUPPERSBERG management initially decided to start importing just a small selection of products.

However, the company has managed to become a respected brand on the Georgian market, and this year KUPPERSBERG received its second Golden Brand award, considered the most prestigious and influential business awards ceremony in Georgia. Over 100 experts and about 2,000 surveyed customers named KUPPERSBERG their favourite company in its segment.

As of today, KUPPERSBERG offers a full built-in kitchen appliances package, including cooktops; cooker hoods; ovens; kitchen sinks; mixer taps; microwave ovens; steam ovens; dishwashers; washing machines; refrigerators; and different accessories.

Overall, customers can choose from more than 150 different models of household appliances of various designs, ranging from budget options to true works of art.

KUPPERSBERG operates in Georgia with three showrooms – two in Georgia’s capital city Tbilisi, and the other in the Black Sea resort town of Batumi. In addition, KUPPERSBERG products are represented in almost every network of major technology stores.